Friday, 23 May 2014

Video Killed The Radio Star (RE-DO)

Music has been evolving hugely in the past 70 or less decades. The constant development of technology is a big help to this. The generation now is so different to how the generation of music used to be you would not be able to believe it. It is how people would make music and how people would listen to it, how people would publish their music and how people would buy their music.

Now people would listen to music on their smart phone or youtube before they did not have enough technology at the time to be able to do this, so before they would listen to music on a radio or a cassette or on a vinyl record. You would not find much vinyl records being sold these days, they are still being sold but because people do not usually use it you would have to go to the right place to buy the vinyl record it would be quite expensive comparing to modern discs people sell now a days. Even when a DJ was created they used to use vinyl records to DJ but now it is more common to use a software with a desk that has mini vinyls.

Everything is mostly done by the internet now depending on the country, most countries have good connections to the internet but in some countries it is very hard to get internet. So because of such common use of the internet people buy their music online like on ITUNES which is where you would usually turn to, or on a website. HMV was a very big company for buying discs and movies but because people get everything online due to the improvement of technology HMV is quite low on business and a lot of them have been shut down. You would find a huge HMV in a high street because a lot of people shop there and walk around the high street. HMV also shut down because of how good technology has gotten everything is cheaper to run through the internet.

Music used to be more technical back then, by this I mean back then music had to sound very good and you had to run through a record label to use their studio and make high quality music. It was not so easy to make music like it is now where you see everyone building there own home studios and music equipment. This is because back then money was tight and people could not afford to get a home studio or spend money on these things. If you wanted to record an album you had to go to a record label and use their recording studios, use them to get signed and if you had a special and unique talent they would sign you and from there they would help with studio time and promotion. Artist's used to promote themselves via the radio, and the radio was connected with the record labels back then too because of all the equipment they built and studios.

Now a days music is not so technical like it used to be, it looks like people are using their image to promote themselves and get recognition. There have been cases with very bad singers but were so beautiful or eye catching to the public they would have to add serious auto tune and correction to their voice on the track. So the album would sell by their image, and now a days because of technology like T.V, internet, social media that have been developed over the years, people can get influenced buy the image from all the adverts on T.V, websites and pictures on social media and keeping the old days live on, using the radio to play your music and get the word out.

Vinyls held very little amount of music to start with and over the years they were able to make vinyls that fitted longer amount of music. Then cassettes were made so people could go buy their tapes and carry the cassettes around, they were easy to carry at the time and gave people the chance to listen to their music while travelling because vinyl is functioned with a record player which you can not carry around because they are big enough not to be able to carry around and are pretty heavy and delicate.
As technology was getting better and better after cassettes disc players were made because from vinyl records discs was made. After disc players mp3's were made because the internet was made and you could start downloading your music onto a device. Where we get to now you can purchase an ipod which lets you fit 1000's of songs and then the iphone was made where you can use your phone and keep music on there too. Back then there was still hand home phones and then over time phones went from brick phones to iphones.

Here is a vinyl record.

Here is what you would use to function the vinyl record, it is called a record player. 


More developed version of a record player. 


More updated version. 


More updated version.


Here are cassettes that were made after the vinyl record players.


Cassette Players.




This is what the radios looked like where people would listen to music on. 


You would see a lot of radios like this in the 1990's.


CD Players/CD'S




Modern CD Player.




Modern Radio is usually listened to in your car or online but in rare cases this is what the radio cassettes look like now. 

This is a very modern example.

But people can still use these radio cassettes. 


But it is common for people to listen to radio in their car. 


or 


So even though T.V already existed when music was around artist started exploring and started making music visual and making videos to their song's to either show themselves or show a story. 
This is the first ever music video made and the title of the song sais it all. 




So from everyone listening to radio the visual side of music increased hugely and very fast, people till now are very interested in watching the music video of songs and it is a common aspect of the music industry now. People still listen to radio and download songs onto their mp3's, cassettes, smart phones etc, but if an artist releases a single the audience will now automatically wait to see the music video. 

Here is a recent and modern music video it shows how the band used the visuals to show the story of their song. You can see how the band is performing to show themselves and promote themselves and at the same time the acting going on. 




This is where MTV came along, MTV is a huge company for showing music videos, and now there is loads of music channels that show only music videos. Over the years MTV started showing programs to give dynamic to the channel and also because people can easily go on youtube and watch all the music videos whenever they want and how many times they want. But this is very recently, MTV used to only be adverts and music videos. 

In 1999 the business for music was falling meaning the money was not being made as much because the generation developed so much, 'NAPSTER' was created, Napster was a downloading site where artists would release their music and Napster was able to let people download it for free. Before this people would illegally pirate CD copies of the albums and sell them illegally or give them out for free. So from this action being made the artists and the people who get their share with them would lose on lots of money. On Napster MP3 files was easy to download and in the 2000's sites like bears share, U-torrent and lime wire, there was loads of other ones but these were fairly famous and were going viral but these sites have been shut down because they got so famous and well known. U-torrent is still up but is hidden well. These sites were similar to Napster, you would search a song and loads of different download versions would come up, so you would look for the fastest and best quality download then download it, and since Napster was created in 1999 this went viral and the music industry sales were decreasing! Things changed when ITUNES was created, ITUNES is still a very famous legal music downloader, you can download music videos and films and lots of other media stuff, but it is very well known for music. ITUNES is where most people would turn to for music and albums but it was bad for music shops that were well known too like HMV, now because of the huge increase of internet use for everything HMV is rarely seen, they are only still open on high streets or some shopping centres. It is bad because people from then till now got used to downloading legally on ITUNES and knew they did not have to waste time to go to the shop and buy the CD or whatever item. 
It was told that Napster was the end to the music album era. Everything was becoming more and more digital and nearly only digital but it is not the case and never was but the generation from then and now people rely on digital use to buy things online more then going to a shop and buying something, this can be applied for clothes, equipment anything you can think of. 

Because ITUNES was created the sales decreased hugely, the digital way of downloading and buying music took over the physical way of buying music. The physical way of buying music is still fairly popular, but decreasing on sales day by day. The success of digital use for music has grown so much, it is unbeatable. Now everything can be done online, if you cannot be bothered to go shopping for some new tops, all you have to do is go onto the shops website and buy it online and either get it delivered or go pick it up at the shop. With music you could be exploring youtube and your friend sends you a song and you must get it right away, this could be at 1:00am and the shops are closed at this time, so all you have to do is go onto ITUNES and click buy and boom you have it in seconds. Or someone with no money on them, could find a illegal music site and download it. But these illegal sites are getting shut down over time, it can actually be hard to find somewhere to download a song for free and with good quality. Youtube is a huge site for music videos and general videos, a clever idea has been created where you can actually convert music from a youtube video into a mp3 file and transfer it to your ITUNES. This shows how much technology has become so clever and over powering, because of things like this, is why the music industry is losing out on a lot of money. So the idea of 'I do not need to buy this, I can just download it for free easily' Is costing the music industry. 

It is not 100% fun living as a artist, an artist is constantly being watched, when they eat, getting into a new relationship, divorce, new child, bad dress sense, falling over accepting a grammy, partying with another artist or movie start. It all gets into the news, on the radio, EVERYWHERE! Once the word is out, it has gone viral for the whole world to see in only a few hours or a day. It could take longer but most of the time, it does not take long for most of the world to let each other know about recent news about a celebrity. The digital has evolved so much, blogs and etc were created for journalists and paparazzi to post constant news about celebs which gain them lots of money. So all of this meant people were not interested in the artist and their music alone, but now everything they do. Artist's have become brands and trends, you mention their name in your post you will most likely get lots of strangers commenting and liking. Big companies and their brands would use a celebrity artist to promote their product or brand, to get their product and brand well known and trending, this will make the artist money and the company recognition and money. 

Cheryl Cole Promoting L'OREAL Hair colour product in this advert.



This is my friend who has been working in the industry and getting herself out there, she has written a song for the boohoo clothes site advert. She is not in the video but she is singing, this will get her money, recognition and contacts. 


Adriana lima victoria's secret angel model promoting the car KIA in this advert, which is also released in the same period of time as the world cup, she is from brazil and most people know that so she talks about the football which is what relates to the advert. 





Famous footballers advertising nike football boots. 




Even though adriana lima who is a model and the footballers advert is not music related, they are good examples of how their fame and image advertises these products and brands. 

Because these big artists are the image of the brands and promotion, they use these images or videos to show of to their fans to catch attention, when their fans see this they most probably would want the product and get the word out to their friends and families and post it themselves. Some people admire these artist and would just post the promotion to say how good they look and how amazing they are which would attract peoples attention. 

Huge music festivals and shows would have brands being sponsored with their event, download is sponsored by redbull. 

All of these brands are being sponsored by the reading music festival, which is a huge music festival that a lot of people talk about and plan on going every year.



Summertime ball is sponsored by CAPITAL FM which is a very well known radio station.

Singles used to be sold by vinyl, cassette tapes and an old era of CD's, now there is no such things, most singles are sold on ITUNES. You can buy vinyls and tapes but of old copies that are left over, it is rare to find these purchases. Vinyls and tapes can still be made but not very much, because it would be a waste of time and money to make these, because people are more interested in buying everything online and listen to their music on their smart phones, or apple ipods, or mp3 players.

Record labels were not only effected by the huge increase of illegal download, record labels also made their money from people using their studios. Back then the only way you could record your songs and create an album or single, was going to a record label. Now because of the huge increase of technology and how clever it has become, people can make music at home and do not have to be sound engineers, or trained producers. Softwares have been created like: Logic Pro, Pro tools, garage band and many more. On these softwares is where you can create sounds and make a full track with the samples already inputed in the software. This is what causes people to think that they do not need to waste money to go to a recording studio, all they need to do is purchase a laptop with a software, a few extra equipment and they can become independent artist's and make music for free, whenever they want and how much they want. This is how record labels have decreased in sales. Some artists think professional and save some money to go to a professional recording studio, but most artists do it all at home. These softwares have created a tool that can make your voice sound better and auto-tuned, so someone can be a very average singer and use this tool to sound good and in key.
Back then there was no such thing as digital recording, there was analog recording where its recorded physically with a disk. Recording back then was limited so the artist had to know what they were doing, because they could not record and re record like you can do now with a digital recording.

Here are examples of analog recording and comparing analog to digital recordings.







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